Colorado College Outdoor Journal

The editors of the Colorado College Outdoor Journal (CCOJ) reached out to me for design help. I was surprised to learn that this extremely outdoorsy school did not have an outdoor publication. I was glad to help, knowing how important this project would be for the school. For CCOJ, I led a small team of designers to build a brand identity for the magazine. The CCOJ water bottle is a visual representation of the accessibility and inclusivity that the publication hopes to bring to the outdoors. No matter what you are doing outside, whether you are climbing Everest or going for a walk in the woods, you are going to need a water bottle. The identity I created for CCOJ is fun and approachable while still appearing professional.